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Wasatch Introduces Variable Data Printing Option for Wasatch SoftRIP®
Salt Lake City, UT,
February 11, 2005
— Wasatch Computer Technology, LLC has announced the release its new Variable Data Printing Option for use with Wasatch SoftRIP. The Variable Data Printing (VDP) Option speeds the production of customized print jobs with the ability to change text or graphical elements over standardized base graphics. With Wasatch VDP, users can create customized print jobs such as sportswear, posters, advertisements, full-color labels, and dye-sublimation promotional items.
Wasatch VDP makes it easy to integrate the power of variable data printing into their printing workflow. Users start with any of the background graphics in any of the many formats supported by Wasatch SoftRIP, and variable components using Wasatch's intuitive interface. The VDP option is so versatile that users can import data in Microsoft Excel format or from any database that exports delimited ASCII text files. Wasatch has also included capabilities to assign different logos or graphics to every print using the integrated database tool.
The VDP utility includes easy controls to produce great looking variable data text right in the RIP. Users layout data fields quickly with automatic type scaling and justification, and pair-kerned typesetting functionality ensures professional results. In Wasatch VDP users set type with Wasatch fonts, barcode fonts or any TrueType font on their system. Users can also create decorative typesetting effects with drop shadows and outlines.
"People already know the power of variable data printing for long-run applications like direct mailings," says Wasatch Vice President Jay Griffin, "but they are only beginning to understand the vast opportunities of VDP in shorter run large and small format inkjet printing. Wasatch VDP is the first RIP in the industry to give users an effective and stable tool for producing this kind of customized results. Our customers will be able use this technology to beat the competition with their quick production of customized sports jerseys, full-color contour cut labels, signage and more. This development is changing the face of the inkjet printing."
The Variable Printing Option is available as an optional add-on for Wasatch SoftRIP. Contact Wasatch sales for information on pricing and availability.
About Wasatch Computer Technology
Wasatch Computer Technology LLC, headquartered in Salt Lake City, is a leading developer of RIP and print management solutions for wide-format digital printing, screen separations, photographic, gicleé and other specialized processes in the digital printing markets.
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